A Content System That Both Ranks and Gets Shared (STEPPS)
Most content either ranks but is never shared, or gets shared but never ranks. This system does both: SEO for discovery, STEPPS for transmission.
By Javad KavossiMost content either ranks on Google but nobody forwards it, or gets shared but never earns organic traffic. Content that works does both.
The core rule: SEO drives discovery; STEPPS drives transmission. A strong article is a citable reference that gets forwarded inside teams, fully answers the problem, feeds a podcast/video, and connects to a service or consult.
Written for B2B and expert content; entertainment or news needs different tuning.
Intent before keyword
Before any article, define the audience, their real problem, their decision stage, the need type (define / compare / do / buy), and the next action. Search volume only matters after that.
STEPPS: why content spreads
From Jonah Berger Contagious: Social Currency, Triggers, Emotion, Public, Practical Value, Stories — translated into citable models, real proof, and a downloadable asset in every article.
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Author
Javad KavossiFounder & Software Architect at Anarchain